Nene Chicken, a renowned South Korean food chain, is gearing up to inaugurate its inaugural outlet in New Zealand, intensifying the competition in the realm of Korean fried cuisine, often referred to as K-Fry. With the imminent launch scheduled for September 8 on Auckland’s bustling Queen Street, Nene Chicken’s General Manager, Marcus Teh, affirms that it’s now a pivotal moment for the enterprise.
The exclusive franchise and license rights for Nene Chicken in New Zealand are held by the Australian-based ST Group. This conglomerate already manages popular establishments like Ippudo, a Japanese restaurant, Gong Cha, specializing in bubble tea, and Papparich, a Malaysian culinary offering.
The investment strategy in this venture is substantial, with over $15 million designated for the establishment of 18 Nene Chicken outlets throughout New Zealand. This endeavor is anticipated to yield employment for around 275 individuals and a projected annual revenue of $75 million by 2028. You may also read The Impact of Ultra-Processed Foods on Heart Health.
Nene Chicken, which originated in 1999, has rapidly expanded its footprint, boasting a network of 1600 restaurants worldwide, including 40 in Australia. The brand prides itself on utilizing only the freshest ingredients and a closely guarded secret recipe for its signature Korean street food.
What awaits patrons on Nene Chicken’s menu? Across its Australian offerings, the menu is tantalizingly diverse, encompassing snack boxes, wraps, burgers, delectable sides, desserts, and, of course, an array of chicken dishes. Among the chicken selections are the original fried variety—available boneless, as wingettes, and drumettes—alongside the spicier alternatives.
For those who relish intense heat, the “freaking hot” chicken beckons. The repertoire of flavors is rich and varied, featuring options like snowing cheese (dusted with cheese powder), snowing vegetable (coated in vegetable seasoning), snowing chili (enhanced with cayenne pepper), bulgogi (barbecue), mala (Sichuan and chili), as well as wasabi mayo and garlic.
Noteworthy is Nene Chicken’s commitment to supporting local suppliers and the hospitality sector. Marcus Teh elucidates that all fresh ingredients will be sourced within New Zealand, affirming a beneficial partnership for both the industry and local providers.
With a robust presence of 40 franchised and company-owned branches in Australia, serving over 5000 meals daily, the brand anticipates a comparable reception in New Zealand.In alignment with this strategy, the Queen Street location in Auckland was meticulously chosen to cater to a diverse demographic encompassing urban residents, office goers, students, and tourists.
Teh highlights the ST Group’s resurgence after pandemic-induced setbacks, projecting significant growth across its hospitality portfolio. You should also check A Nostalgic Gem in RPG Gaming Sea of Stars Review.
The recent resumption of international travel and the consequent upliftment in business sentiment have breathed fresh life into the food and beverage sector.Emphasizing the dynamic role of social media platforms, food blogs, and online culinary communities, Teh elucidates how they’re propelling food trends and spotlighting emerging brands.
This contemporary approach aligns well with New Zealanders’ culinary curiosity and willingness to embrace innovative and distinctive food experiences, ultimately fostering an ideal environment for ventures like Nene Chicken to thrive.